Budějovický Budvar Has Its Leopard

14. 03. 2007

Together with the introduction of a new relished brand of beer, Pardál (Czech term for “Leopard”), WDF set up a new action website for Budějovický Budvar, n.p., at www.pardal.cz. The full and bitter taste of Pardál has been created based on consumer preferences.

There is information about the way the new taste of Pardál was formed on the site as well as many other entertaining features included in photo and video sections, competitions, screen wallpapers, postcards, screensavers and typical Czech pub jokes and games.