“Bobík’s Kill Parade” on Louskáček Shortlist

01. 04. 2007

Just like last year, when the “Bob and Dave” presentation for Budějovický Budvar was nominated, even this year a project supported by WDF, Web Design Factory, has been nominated for the prestigious award. Only Bob has turned into Bobík and a brewery has been replaced by an Internet portal.

”Bobík’s Kill Parade”, a joint project of WDF and the advertising agency Kaspen a.s., has been created for NetCentrum s.r.o., the operator of Centrum.cz, the second most frequently visited portal in the Czech Republic. The project as a whole has been designed in connection with a television advertising campaign and extended it in a natural way. The nomination in the D1 category (Techniques - Interactive / Internet) has acknowledged not only its creative originality but naturally also the overall concept of the project. Louskáček is a prestigious competition focused on the most creative and the best Czech advertising and it is organised by the Art Directors Club Czech Republic in co-operation with the Association of Communication Agencies and the Association of Producers in Audiovision annually. The awards form a part of the Art Directors Club of Europe Awards, the winners automatically advance to the above mentioned important European competition held in Barcelona.