Online marketing for Allianz Direct

03. 06. 2008

WDF – Web Design Factory – has prepared a creative solution, design and production of a new on-line campaign of Allianz Direct company. The campaign has been strongly presented in on-line media since March and it proceeds in three waves of communication. Currently, the third wave of the campaign is coming up to present primarily the speed of the Allianz Direct new on-line application.

The banners present advantages of on-line car insurance and also the travel insurance by a strong advertising massage. In communication, highlighted is the clarity of the massage, clean design and intelligibility. Used motifs of typical transport symbols and the original claims aim at nearing the target group, i.e. the drivers as most as possible. Allianz Direct, a member if the large family of the Allianz SE global group and offers a fast, simple and comfortable internet and phone sales of car insurance, travel insurance and pension additional insurance.