AEGON Pension Supplementary Insurance Search

01. 07. 2008

As of 30/6, a new communication campaign for AEGON Insurance Company starts up and also a new microsite penze.aegon.cz in support of the pension supplementary product will emerge. The whole concept of the campaign was originated and produced in WDF - Web Design Factory.

The campaign plays with a generally known image of search and thus it creates a special interactive environment on the microsite. A visitor of the web will write down his/her demand or question in the search field in the classical way and selected reference will take him/her further in the microsite contents. Another component of the campaign is a contest to win iPod Touch that may be won every day within 14 days.

The campaign message is thus presented in an interactive form that is very pleasant, simple and amusing for the user. The visitors of the web will in such a way become familiar with the advantages of Aegon pension and, using the pension calculator, will calculate how much money they save with Aegon for their pension. An appointment to arrange the insurance may be talked directly on the web by a form.

Naturally, in addition to information of the insurance, also detailed rules of the contents to win iPod Touch are available. The iPod may be won upon answering a simple question: What will you do with the money you would have saved with the AEGON pension supplementary insurance? An expert jury will pick up the best answers of every day and the winner will be published on the site.

Another section is devoted to the face of AEGON Insurance Company – Martina Sáblíková. Here, you will see videos of Martina’s successes and important events of her life. There are also useful reference in the field – information on trends in pension supplementary insurance, pension reforms, interesting news from the financial portal finmag.cz and also witty references, foe example videos from YouTube.

The contest and the microsite are supported with banners, that use the idea of search again and also present the contest winning – iPod Touch. An efficiently targeted Pay Per Click advertisement has an important share in the campaign.

AEGON Insurance Company has been a long- time client of WDF – Web Design Factory, who has been creating for it several online campaigns, microsites and also the corporate presentation www.aegon.cz.