The victorious concept for Karlovarské minerální vody

15. 10. 2008

WDF – Web Design Factory has won the selection procedure for execution of a complex project encompassing three websites, all under the auspices of the company Karlovarské minerální vody; in particular, for the products Mattoni, Magnesia, and Aquila. The project starts with the creation of the particular microsites in support of advertising campaigns, such as www.praljstesi.cz.

The concept includes an entirely new, modern and dynamic design of the presentations. As a matter of course is the emphasis on new and original functionality and open approach to users which are always among the strengths of project solutions worked up by WDF. A markedly higher number of interactive tools will also be introduced along with significant changes in the content and structure of the web presentations. The key brands under Karlovarské minerální vody will get a strong online support and, in this respect, will move up to the top in their category and that is not only within the borders of the Czech Republic. The main objective of this fundamental transformation of all the websites is an increased focus on the user and maximum support of a gradual creation of loyal patron communities of the particular brands.