Elements in Allianz Direct banners

20. 04. 2009

WDF – Web Design Factory prepared a campaign for the Allianz Direct online liability and property insurance. In the new campaign we let ourselves be inspired by actual elements, which may threaten our property and transferred them into the online environment. On the Internet, one can this way encounter burnt or flooded banners, which fortunately were insured at Allianz Direct.

Such untraditional banners lead the user to a special landing page with basic information about the offered products. Landing page is a logical inter-step before entering the application on the Allianz Direct webpage. The campaign is connected to email communication using the elements as the main theme. We believe that an original introduction of the new online product attracts a lot of new people interested in Allianz Direct insurance.