New Comics Campaign on Google Chrome

05. 06. 2009

The company WDF – Web Design Factory, has developed a pure local comics campaign for Czech Google on the new browser Google Chrome. The campaign is called A New Way On To The Internet and introduces, through three different versions, the browser’s main benefits which are speed, simplicity and security.

“The New Way On To The Internet“ is especially of an educational character and focused on common users. The comics are aimed at introducing, in an attractive and simple visual form, the browser’s practical benefits when working with the Internet to users. The author of the comics illustration is the Czech illustrator David Böhm.

”A lot of Information exists nowadays, therefore we wanted to think up another way how to draw users´ attention and explain to them in a simple way why work on the Internet with the browser Google Chrome will be easier for them,“ Kateřina Holcmanová, marketing manager of Czech Google says.

”The fact that we have been on the right track was also proved by tests in the Google content net, which brought outstanding results“, Daniel Mlynář, sales and marketing director WDF says.

The browser Google Chrome has been developed with respect to the requirements of “today’s web", as well as applications which will appear in the foreseeable future. The company Google launched it in beta version on the market in September 2008.

Three comics versions in Flash format are available here.