Creative Campaign for Allianz Direct

09. 10. 2009

WDF – Web Design Factory has continued creation of the interactive campaigns for all three main online products of Allianz Direct – automobile insurance, travel insurance, and proprietary and liability insurance even in this year.

As for the travel insurance, this summer we continued the last-year successful campaign “half insurance for the trip is enough“ and we again communicated 50% reduction to the online insurance. For example, a half of a swimsuit or of a tent appeared among the visuals. In the automobile insurance campaign we utilized the famous illustrations of the crossroads from typical driving school tests. We highlighted benefits of the online insurance as well as the fact that Allianz Direct appreciates reliable drivers.

The campaign supporting the proprietary and liability insurance is interesting too. We picked up 3 events that might be faced by anybody – flooding the neighbours´ washroom, robbing the flat during holidays, and burning out of the computer during a night thunderstorm. This time we selected pure text communication in the corporate colours – blue and white. The accidents themselves are then illustrated by means of special flash effects. We believe that all campaigns will address the target group, for which they are intended in the online world, and the company Allianz Direct will raise awareness of its products as well as trademark.