Train taste with Budvar

21. 06. 2006

WDF – Web Design Factory has developed a new interactive campaign for its client Budějovický Budvar, n. p. It presents Budvar as beer that excels at taste and quality. The campaign titled “Train taste, not persistence, as …“ communicates its uniqueness and premium character.

A virtual trainer in the form of an online game (www.budvar.tv) shows how to enjoy your beer properly in different real life situations and environments. Every visitors can design his/her own slogan that describes why you should prefer taste over persistence, and has a unique opportunity to contribute to the creation of the campaign. Special banners subsequently directly display new slogans from users. The campaign includes a competition for the best slogan.