New Current in Internet Communication

01. 09. 2006

During the summer months, we have intensively participated in the preparations for the entry of O2, a new telecommunications brand, into the Czech market. The new action portal O2 Active (www.o2active.cz) is based on the well-tried infotainment services of the Quick and Eurotel Live portals.

O2 Active brings a number of completely new services to its visitors and is a unique project within O2 in the entire Europe. Due to the uniqueness of the portal within the group, the whole implementation team was challenged with the task of elaborating the graphic style of O2 into a form suitable for action-packed marketing communication. We participated in O2 Active as concerns its creation (elaboration of the graphic style; implementation) as well as its organisational aspects (project management).

For the string of O2 Golf Tour tournaments (www.o2golftour.cz), organised by Semma, spol. s r.o. for the client, we had been ensuring a sophisticated system of communication with the tournament participants in the past years. This system consisted of e-mail messages with graphics, an electronic registration system as well as MMS and SMS. Our system has contributed to the overall comfort of the players at the perfectly organised tournaments.