When A Website Really Talks to You

29. 09. 2006

WDF - Web Design Factory, spol. s r. o. prepared an interactive insurance product guide for the insurance company AEGON Pojišťovna, a. s. It assists website visitors, i.e. insurance company's prospects, to select from the insurance offer.

The guide extends the information placed at www.aegon.cz by a story that presents particular insurance products in everyday situations in the life of a client. The visitor who is familiar with the situation can thus easily identify with the insurance product and select from the offer more easily. The story-telling concept in advertising gets a new dimension thanks to interactivity: the visitor can become a part of the story and can be targeted by creativity in a way made-to-measure his/her particular needs. Modern marketing communication looks for new ways leading to customers. Ways that "speak to campaign recipients in a novel way" and present your products to them.